Give Brand Voice context that sounds like you
Choose useful writing samples and clear tone notes to give AI drafts a better starting point.
Choose samples you still stand behind.
Start with a few posts that sound natural to you. Choose examples with a clear point and the level of detail you want to keep using. A polished post in someone else’s style gives less useful guidance than a simple one in your own words.
Use samples you own or have permission to use. Leave out private customer information and details that do not belong in future drafts. Brand Voice provides writing context, so choose what you want that context to contain.
Describe the reader and the tone.
Say who you are writing for and what they already know. “Independent shop owners who want practical product photography advice” is more useful than “everyone interested in business.” Add the topics you can discuss from experience.
Make tone notes concrete. Try “short sentences, explain unfamiliar terms, use a specific example” instead of a string of adjectives. Add a boundary when it matters, such as “avoid exaggerated results” or “do not use slogans.”
Treat the first draft as a check.
Draft a familiar idea and compare the result with your samples. Notice whether the opening, vocabulary and detail feel right. Adjust your guidance where the mismatch is repeated, rather than adding a new rule for every sentence.
Brand Voice guides generation; it does not replace your review. Keep the parts that say what you mean, edit each platform caption, and verify facts before approving or scheduling. A good starting point still leaves the final say with you.